Marketing Strategies Used by Freshworks to Grow Their Business

Freshworks is an innovative software company that specializes in customer engagement solutions. Its suite of products allows businesses to effectively manage customer relationships across various channels such as email, phone, chat, and social media. In this article, we will delve into the marketing strategies that Freshworks utilizes to connect and engage with its desired audience.

What is Freshworks?

Freshworks, which was formerly known as Freshdesk, was established in 2010 by Girish Mathrubootham, who had previously worked at Zoho. Freshdesk, a software that provides a self-service option for customer assistance, was their initial offering. The instrument ended up becoming a huge hit with customers. Within the first two years of the company’s existence, they were able to amass more than 10,000 customers.

Freshdesk, Freshservice, Freshsales, Freshcaller, and Freshchat are some of the customer interaction solutions that may be provided by Freshworks, a software firm that offers organizations a variety of customer service solutions.

These systems let companies manage client contacts, support, sales, and marketing all from one location. Since its inception in 2010, Freshworks has experienced tremendous expansion, and it currently provides its services to more than 50,000 clients all around the world.

Freshworks Marketing Strategies

Freshworks has established itself as a frontrunner in the customer engagement software industry through its effective marketing tactics that promote its products and services. The company’s marketing approach revolves around delivering valuable content, fostering robust customer relationships, utilizing technology to enhance customer engagement, implementing a referral program, and giving importance to customer advocacy.

Content Marketing

As a crucial aspect of its marketing strategy, Freshworks heavily relies on content marketing. The company’s approach focuses on generating valuable and informative content for its intended audience. By doing so, Freshworks establishes itself as a thought leader in the industry, which in turn increases its brand awareness.

The content created by Freshworks comes in various formats such as blogs, eBooks, whitepapers, and webinars. Through these formats, Freshworks provides solutions to common business challenges and educates customers on the advantages of using customer engagement software.

This approach allows Freshworks to attract potential customers who are seeking solutions to their business problems. All in all, Freshworks’ content marketing strategy is a smart and effective way to establish thought leadership and increase brand awareness.

Relationship Building

Freshworks places great importance on establishing strong connections with its customers, which is an essential component of its marketing approach. The company recognizes that clients tend to remain loyal if they feel esteemed and recognized.

To promote a sense of camaraderie and involvement, Freshworks offers several customer engagement programs, including Freshconnect – a platform solely for customers to share ideas and best practices. Additionally, Freshworks holds events and webinars to inform customers about new products and features while also fostering connections with other users.

Technology-Driven Marketing

Freshworks utilizes advanced technologies to enhance customer engagement and marketing strategies. The company employs artificial intelligence and machine learning algorithms to personalize customer interactions and develop targeted marketing campaigns.

In addition, Freshworks harnesses the power of chatbots to deliver prompt customer support and assistance. By leveraging technology to streamline customer engagement, Freshworks delivers exceptional customer experiences, leading to increased satisfaction.

Referral Marketing

One of the key elements of Freshworks’ marketing strategy is referral marketing, which plays a crucial role in the company’s growth. To incentivize its loyal customers, Freshworks has set up a referral program whereby customers are rewarded for bringing in new business.

This not only motivates existing customers to spread the word about Freshworks but also helps the company acquire new customers through the powerful tool of word-of-mouth marketing. Overall, Freshworks’ referral marketing strategy is an effective way to expand its customer base and build a loyal following.

Customer Advocacy

Freshworks places a high priority on customer advocacy and strongly encourages its users to share their opinions and experiences on social media and review websites. Because of this, Freshworks is able to cultivate a great reputation and earn the trust of prospective clients. Freshworks also makes use of input from customers in order to further develop and enhance its goods.

Create High-quality content for SEO optimization

The production of content of a high standard is an essential component of any marketing plan. This regulation applies to Freshworks without qualification. In order to promote its goods and services, the corporation has made significant financial investments in content production and marketing.

They have a specialised staff of content creators that produce blog articles, whitepapers, case studies, and other material to educate and inform the audience that they are targeting. They make use of keyword research and SEO optimisation to guarantee that their material has a high ranking in the search engine results pages (SERPs) and generates organic traffic.

Focus on customer experience

Providing a fantastic experience for customers is the focal point of Freshworks’ marketing approach, which comes in at number three. They place a high priority on customer happiness and employ a staff of customer success managers that collaborate with clients to ensure they are maximising their use of Freshworks’ goods and services. In addition to this, they make use of the feedback provided by their customers in order to continually enhance both their goods and services.

Customer Advocacy

Customer advocacy is given a high priority at Freshworks, and the company uses it as a marketing tactic to promote growth. Customers are encouraged to write reviews and share their experiences with Freshworks on social media and review websites. This contributes to increased brand awareness and helps create new leads for the firm.

Conclusion

Freshworks makes use of a wide variety of marketing methods in order to reach and engage the audience it is primarily focused on. The following marketing tactics are included in this category: content marketing, social media marketing, email marketing, events and webinars, referral marketing, search engine optimisation (SEO), paid advertising, partner marketing, influencer marketing, and customer advocacy. Freshworks is able to establish a unified marketing plan that is both growth-driving and support-focused since the company makes use of a variety of marketing methods.